A social campaign is a marketing effort run on various social media platforms in order to accomplish specific business goals. This could include creating brand recognition, increasing sales, building trust, or even crisis communications.

It is essential to define your goals clearly before you begin any social media campaign. This will allow you to remain focused as you design and implement your social media strategy. You can also monitor the effectiveness of a campaign in real-time using various analytics tools.

Once you have established your goals, the next step is to determine which platform is best for the campaign. It should be determined by the social media channels your ideal customer personas are most active on. LinkedIn is a good example. LinkedIn is a great tool for B2B businesses to connect with prospects and decision makers.

Then, you need to decide what kind of content you will be posting during your campaign. Make sure that the content is in line with your goals and aligns with your brand’s values. Include brand-named videos and images in your content. To stay relevant, it’s important to also keep an eye on the latest trends, such as Instagram Stories and live video.

If you are running out of ideas for your social media posts take a look at your competitors for ideas. They may be targeting the same type of customers as you do, therefore, analyzing their social media strategies can give you creative inputs for your own campaigns.

https://marketcorporate.com/why-social-campaigns-are-better-than-ordinary-social-media-efforts/